Our Commitment & Who We Are
The Brick Group (referred to as “we,” “us,” or “our”) includes entities such as The Brick Ltd., The Brick Warehouse LP, United Furniture Warehouse LP, The Brick Mattress Store, Trans Global Warranty Corp., Trans Global Insurance, Trans Global Services, MidNorthern Appliance, and related franchised outlets .
We are dedicated to maintaining the privacy of our customers and handling personal data responsibly, professionally, and respectfully .
What, How, and Why We Collect, Use, and Disclose Personal Information
We collect personal information only for clearly identified purposes, with your knowledge and, where required, your consent.
This applies to interactions such as visits to our stores or website, purchases, mobile app use, communications (phone, email, social media), contests, and events .
Personal Information We Collect
- Contact details (name, address, phone, email) for purchases, deliveries, pick-ups, promotions, and customer support.
- Financial details such as credit card information, and additional data if applying for financing or a credit card .
- Health information when submitting an insurance claim under our credit insurance programs.
- Images captured via cameras in-store for security and fraud prevention .
- Aggregated browsing and site usage data via cookies and tracking tools, improving site performance and marketing effectiveness.
- Occasionally, updated shipping info or contact data from trusted third parties when needed .
We do not sell or trade your personal information to third parties outside of The Brick Group .
Consent
By providing personal data, you consent to its use for stated, reasonable purposes. If we wish to use your information for new purposes, we will notify you and request additional consent, unless permitted otherwise by law .
Cookies and Non-identifying Information
We use session and persistent cookies to enhance site functionality. Tracking tools help us collect non-identifiable usage data to improve experience and marketing, without associating it with identifiable individuals .
How We Use Your Personal Information
Your data is used to:
- Process purchases, orders, delivery, pick-ups, and returns.
- Provide customer support, warranty services, financing, and insurance.
- Handle contests, promotions, and loyalty programs.
- Detect and prevent fraud, support security measures.
- Communicate product offers, promotions, and updates relevant to you.
Protecting Your Information
- Data is encrypted via SSL during electronic transmission .
- We implement organizational and technical safeguards to protect both digital and physical personal information .
Retention and Deletion
Your personal information is kept for seven (7) years, a period deemed reasonable following any warranties or legal obligations, after which it’s securely purged .
Your Rights and Control
You can request access to, correction of, or withdrawal of consent for your personal data at any time by contacting us. If you don’t provide information or withdraw consent, it may affect our ability to serve you pra@thebrick.com.
Policy Updates
We may revise this privacy policy without prior notice. Updates will be posted on our website, and you may request a paper copy at any time .
Contact Information
If you have questions or concerns about this policy or your personal information, please contact:
THE BRICK
16904-137 Avenue NW
Edmonton, AB T5V 0C8
Attention: Chief Privacy Officer
Phone: 450-681-9600
Email: pra@thebrick.com